HELPING YOU WIN, RETAIN & GROW PROFITABLE CLIENT RELATIONSHIPS​

A PASSION TO ENHANCE COMPETITIVE DIFFERENTIATION THROUGH SALES & RELATIONSHIP MANAGEMENT EXCELLENCE

ACHIEVING YOUR GROWTH GOALS

Driving a sustainable new client acquisition and client retention performance requires more than a sound business strategy, good products and talent. Recognising many of your competitors will be able to also offer the ‘right solution’, you need a client coverage model delivering the desired ROI and maximising profitable revenues from the most attractive and profitable client segments.

-

CLIENT COVERAGE – KEY FOUNDATIONS:

Deep focus on client segmentation by distinct buying behaviour and common client dialogues and decision-making process.

Differentiation in your go-to market story/pitch books focusing on what those client segments care about rather than overplaying your credentials and capabilities.

Demonstrating you understand your client's business, strategic priorities and challenges and not just the technical/product solution requirements.

An insight driven client engagement style focused on exploring for and co-creating value rather than only searching for the solution hooks.

Compelling value propositions that address the client’s strategic goals as well as their solution requirements.

Increasing win and retention ratios by switching off the auto-pilot approach and formalising how you review client strategies, deal opportunities, your pitch whilst negating the competitor threat.

A consistently executed sales process and embedded coaching model based on a documented, common language across your teams.

Enabling the front line with tools, data and content, enhancing ‘easy to do business with’ processes.

AJ Consulting & Coaching

Based on your specific priorities, goals and challenges, a solution set, ranging from targeted high impact initiatives to institutionalised implementation of an 'end to end' sales methodology, adapted to your business segment and competitive landscape, designed to drive superior sales and client retention performance through competitive differentiation.

Why AJ?

A passionate sales leadership and sales methodology coach with over 35 years experience, 25 of which were leading large teams of Sales and Relationship Management professionals across multiple geographies and cultures in the Corporate, Institutional and Wealth Management segments, managing multi-million $, long term relationships in a complex sales cycle.